Sales resistance is not a normal part of the sales process and should be avoided at all costs.

Question

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Sales resistance is actually a normal part of the sales process. It is the natural hesitation or objections that a potential customer may have towards making a purchase. Skilled salespeople know how to overcome these objections and address them in a way that leads to a successful sale. Ignoring or avoiding sales resistance can ultimately result in lost sales.

Sales Resistance Is Not a Normal Part of the Sales