What is an identifier segmentation variable?
A) One which identifies which customers belong in the segment.
B) One which helps categorise customers before any business has been done with them.
C) One which helps categorise customers after we have started doing business with them.
Correct Answer:
Verified
Q1: What is segmentation?
A) The process of choosing
Q2: Which of the following is NOT one
Q4: What is a response profile?
A) A method
Q5: What is NAICS?
A) The North American Industrial
Q6: Which of the following is NOT part
Q7: What is undifferentiated marketing?
A) Trying to do
Q8: What is positioning?
A) Developing a theme which
Q9: When would a firm undertake re-positioning?
A) When
Q10: What is concentrated marketing?
A) Concentrating on a
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