What is positioning?
A) Developing a theme which provides a meaningful distinction for customers.
B) Ensuring that the product is in the right distribution chain.
C) Ensuring that the product is in the right markets.

Question

Quizplus · Accepted Answer

Positioning involves creating a unique, consistent, and recognized customer perception about a firm's offering and its value. This often involves developing a theme or distinct image in the mind of the consumers that differentiates a product from its competitors.

What Is Positioning