When would a firm undertake re-positioning?
A) When the product is in the wrong distribution chain.
B) When competitor pressure or customer indifference dictates.
C) When the product is in the decline phase of the product lifecycle.
Correct Answer:
Verified
Q1: What is segmentation?
A) The process of choosing
Q2: Which of the following is NOT one
Q3: What is an identifier segmentation variable?
A) One
Q4: What is a response profile?
A) A method
Q5: What is NAICS?
A) The North American Industrial
Q6: Which of the following is NOT part
Q7: What is undifferentiated marketing?
A) Trying to do
Q8: What is positioning?
A) Developing a theme which
Q10: What is concentrated marketing?
A) Concentrating on a
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