What is undifferentiated marketing?
A) Trying to do exactly what the competitors do.
B) Trying to serve all market segments with the same marketing mix.
C) Trying to serve one market segment only.

Question

Quizplus · Accepted Answer

Undifferentiated marketing involves a company using the same marketing strategy and mix to target the entire market, rather than tailoring its efforts to different market segments.

What Is Undifferentiated Marketing