_____ consist(s) of the benefits and costs resulting from the purchase and use of products as perceived by the buyer.
A) Customer value
B) Distinctive capabilities
C) Spanning process
D) Market sensing

Question

_____ consist(s) of the benefits and costs resulting from the purchase and use of products as perceived by the buyer.
A) Customer value
B) Distinctive capabilities
C) Spanning process
D) Market sensing

Quizplus · Accepted Answer

Customer value refers to the perceived benefits and costs of products or services by the buyer. It is the overall value that a customer believes they will receive from a product, taking into account all the features, benefits, and costs associated with the purchase and use. Distinctive capabilities refer to a company's unique strengths or competencies that give it a competitive advantage over others. Spanning process is a term used in project management and refers to the process of linking and coordinating multiple projects within an organization. Market sensing is the process of gathering information about customer needs and preferences in order to better understand and target them with marketing efforts.

_____ Consist(s) of the Benefits and Costs Resulting from the Purchase