Which of the following is the first step in a marketing strategy process?
A) Market-driven program development
B) Designing market-driven strategy
C) Identifying and evaluating markets, segments, and customer value
D) Implementing and managing market-driven strategy

Question

Quizplus · Accepted Answer

The first step in a marketing strategy process is to identify and evaluate markets, segments, and customer value. This involves analyzing the market to understand the needs of customers, identifying segments with similar needs and characteristics, and evaluating the value proposition that the company can offer to these segments. Only after this step can the company move on to designing a market-driven strategy, developing a program, and implementing and managing the strategy.

Which of the Following Is the First Step in a Marketing