_____ examines customer targeting and positioning strategies,marketing relationship strategies,and innovation and new product strategy.
A) Identifying markets, segments, and customer value
B) Implementing and managing market-driven strategy
C) Designing market-driven strategy
D) Market-driven program development

Question

Quizplus · Accepted Answer

Designing market-driven strategy includes examining customer targeting and positioning strategies, marketing relationship strategies, and innovation and new product strategy. Identifying markets, segments, and customer value is a part of market research and analysis, while implementing and managing market-driven strategy and market-driven program development are related to the execution and implementation of the designed strategy.

_____ Examines Customer Targeting and Positioning Strategies,marketing Relationship Strategies,and Innovation