_____ consist(s) of deciding the scope and purpose of the business,the objectives,and the resources necessary to achieve the objectives.
A) Marketing strategy
B) Corporate strategy
C) Market sensing
D) Channel bonding

Question

_____ consist(s) of deciding the scope and purpose of the business,the objectives,and the resources necessary to achieve the objectives.
A) Marketing strategy
B) Corporate strategy
C) Market sensing
D) Channel bonding

Quizplus · Accepted Answer

Corporate strategy involves deciding the overall scope and purpose of a business, including setting objectives and identifying the resources needed to achieve them. Marketing strategy, on the other hand, focuses specifically on how a company will market and promote its products or services to target customers. Market sensing is the process of gathering and analyzing market information to support decision-making, while channel bonding refers to building strong relationships with channel partners to improve distribution and sales.

_____ Consist(s) of Deciding the Scope and Purpose of the Business,the