The purpose of _____ is to select the people (or organizations) that management wishes to serve in the product-market.
A) strategic positioning
B) benchmarking
C) customer linking
D) market targeting strategy

Question

Quizplus · Accepted Answer

The purpose of market targeting strategy is to select the people or organizations that management wishes to serve in the product-market. Strategic positioning refers to the image and perception of the brand in the market, benchmarking involves comparing one's business processes against industry standards, and customer linking refers to building and strengthening relationships with customers.

The Purpose of _____ Is to Select the People (Or