The key role a salesperson plays in the information age is to:
A)provide new information to the customer at the information gathering stage.
B)create awareness for the product.
C)analyze the available information at the evaluation stage.
D)correct miss-information found on the internet.
E)remove cognitive dissonance experienced by the customer.

Question

Quizplus · Accepted Answer

In the information age, customers often have access to a lot of information. The salesperson's key role is to help analyze and make sense of this information during the evaluation stage to assist the customer in making informed decisions.

The Key Role a Salesperson Plays in the Information Age