Research indicates that appeals made at the beginning or end of a presentation are more effective than those given in the middle.

Name: Research indicates that appeals made at the beginning or end of a presentation are more effective than those given in the middle.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

This is true. Primacy and recency effects suggest that information presented at the beginning or end of a presentation is more likely to be remembered and have a greater impact on the audience.

Research Indicates That Appeals Made at the Beginning or End