Which one of the following efforts is used by progressive marketers to improve the quality of the prospecting process?
A)Shorten the sales cycle by quickly determining which of the new prospects are qualified prospects.
B)Reduce the number of prospects who board the "Ferris wheel."
C)Avoid the temptation to develop quality standards that might interrupt the steady supply of prospects.
D)Increase the use of telemarketing to identify prospects.
E)Make more cold calls to increase the volume of the pipeline.

Question

Quizplus · Accepted Answer

Progressive marketers aim to improve the quality of the prospecting process by quickly identifying qualified prospects, which helps in shortening the sales cycle and focusing efforts on high-potential leads.

Which One of the Following Efforts Is Used by Progressive