A well-connected person who may not make the buying decision but who may have an impact on the person who does is a:
A)gatekeeper
B)referral
C)prospect
D)target market
E)center of influence

Question

Quizplus · Accepted Answer

A well-connected person who has the potential to sway the buying decision of someone else is known as a center of influence. They may not be the ones making the final buying decision, but their opinion carries weight and can influence the decision-making process. Gatekeepers are individuals who control access to the decision-maker and can either facilitate or hinder the sales process. Referrals are potential customers who have been recommended by others. A prospect is someone who has shown interest in the product or service and is a potential customer. A target market is a group of individuals or businesses that an organization aims to reach with its marketing efforts.

A Well-Connected Person Who May Not Make the Buying Decision