Solved

Which of the Following Statements About the Role of Ad

Question 53

Multiple Choice

Which of the following statements about the role of ad agency media departments is true?


A) Many large advertisers use media departments in a variety of different agencies to purchase media time and space.
B) A media department's ability to negotiate prices and make effective use of the vast array of media options has become very important.
C) The media department of an ad agency reviews information on demographics,magazine and newspaper readership,radio listenership,and consumers' television viewing habits.
D) Many large advertisers are consolidating their media buying with one or a few agencies' media departments to save money and improve media efficiency.
E) All of the above statements about the role of ad agency media departments are true.

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Unlock this Answer For Free Now!

View this answer and more for free by performing one of the following actions

qr-code

Scan the QR code to install the App and get 2 free unlocks

upload documents

Unlock quizzes for free by uploading documents