Which of the following statements about the role of ad agency media departments is true?

Question

Quizplus · Accepted Answer

The media department of an ad agency is responsible for reviewing information on demographics, magazine and newspaper readership, radio listenership, and consumers' television viewing habits to ensure that the ad is placed in the most efficient media. Option A is incorrect as large advertisers do use media departments to purchase media time and space. Option B is also incorrect as media departments have both ability and authority to negotiate prices. Option D is also incorrect as consolidating media buying is cost-effective and leads to higher media efficiency.

Which of the Following Statements About the Role of Ad