An advertising agency might use a group system organizational structure to:
A) allow agency personnel to become very knowledgeable about a particular client's market and business
B) ensure continuity in servicing a particular account
C) provide better service to a key account
D) create a long-term relationship with its clients
E) do all of the above
Correct Answer:
Verified
Q49: Most of an advertising agency's expenses are
Q49: _ structure.
A)group system
B)departmental system
C)creative boutique
D)in-house
E)decentralized
Q52: The _ department coordinates all phases of
Q53: Which of the following statements about the
Q53: A _ is an agency organizational structure
Q55: Which of the following statements about the
Q56: _ are the individuals who conceive the
Q61: An advertising agency works with its clients
Q64: Which of the following statements about creative
Q71: Agency compensation under the commission system is
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