_____ are the individuals who conceive the ideas for the ads and write the advertising message.

Question

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Copywriters are responsible for brainstorming ideas and creating the written content for advertisements. Art directors are responsible for the visual aspects of the ad, traffic coordinators manage the logistics of the ad's placement, account executives manage client relationships, and media planners choose the best channels to promote the ad. None of these roles specifically conceive and write the advertising message like copywriters do.

_____ Are the Individuals Who Conceive the Ideas for the Ads