Q1: Determinant criteria remain constant across situations.
Q1: A feature is a performance characteristic of
Q8: Not all evaluative criteria are equally important.
Q8: Evaluative criteria are the attributes,features,or potential benefits
Q9: Distinctions at basic levels in a consumer's
Q10: The number of levels and details within
Q11: Affective criteria include emotional, symbolic, and subjective
Q12: Bounded rationality describes the idea that perfectly
Q15: Product traces are mental representations of stored
Q17: Perceptual attributes are not easily recognized.
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