Question 1

State-oriented consumers are affected less by emotions generated by a retail atmosphere than are action-oriented consumers.

Accepted Answer

Action-oriented consumers are affected less by emotions generated by a retail atmosphere than are state-oriented consumers.

Question 2

State-oriented shoppers' purchasing and shopping value perceptions are unaffected by dominance.

Accepted Answer

Action-oriented shoppers' purchasing and shopping value perceptions are unaffected by dominance.

Question 3

Utilitarian shopping value represents the worth of an activity because the time spent doing the activity itself is personally gratifying.

Accepted Answer

Hedonic shopping value represents the worth of an activity because the time spent doing the activity itself is personally gratifying.

Question 4

Pop music used in the background contributes to discount store perceptions.

Accepted Answer

Studies have shown that pop music played in the background of a discount store can contribute to perceptions of the store being lower quality or less legitimate. This is because pop music is often associated with low-end retail environments and can create an atmosphere that feels cheap or superficial.

Question 5

Personal shopping value (PSV)is the overall subjective worth of a shopping activity considering all associated costs and benefits.

Accepted Answer

Personal shopping value (PSV) is a subjective concept that takes into account all costs and benefits associated with a shopping activity. Therefore, the statement is true.

Question 6

An environment with a favorable functional quality tends to be associated with some degree of positive affect.

Accepted Answer

Research has shown that a favorable functional quality in the environment, such as good lighting, comfortable temperature, and appropriate noise levels, tends to elicit positive affect in individuals.

Question 7

Retailers with a high proportion of action-oriented consumers in their target market are more likely to thrive on consumers' impulse purchases.

Accepted Answer

Retailers with a high proportion of state-oriented consumers in their target market are more likely to thrive on consumers' impulse purchases.

Question 8

The presence of background music enhances service quality perceptions relative to an environment with no background music.

Accepted Answer

Studies have shown that background music can positively impact perceived service quality in various environments, including restaurants, retail stores, and hotels. The music can create a more pleasant and enjoyable atmosphere for customers, making them more satisfied with their experience overall.

Question 9

Retail personality is the way a retail store is defined in the mind of a shopper based on the combination of functional and affective qualities.

Accepted Answer

Retail personality is a term used to describe how a retail store is perceived by shoppers based on both its functional attributes, such as product selection and pricing, as well as more subjective affective or emotional qualities, such as the store's atmosphere, customer service, and brand image.

Question 10

Action-oriented shoppers who are emotionally aroused are far more likely to make additional purchases beyond what was planned than are state-oriented shoppers.

Accepted Answer

State-oriented shoppers who are emotionally aroused are far more likely to make additional purchases beyond what was planned than are action-oriented shoppers.

Question 11

Feelings of dominance among action-oriented shoppers increase hedonic shopping value and decrease utilitarian shopping value.

Accepted Answer

Feelings of dominance among state-oriented shoppers increase hedonic shopping value and decrease utilitarian shopping value.

Question 12

When shoppers process ambient citrus odors,they tend to feel higher levels of pleasant emotions while shopping and tend to be more receptive to product information.

Accepted Answer

Studies have shown that ambient citrus odors can have a positive impact on shoppers' emotions and receptiveness to product information. This is due to the fact that citrus scents are associated with cleanliness and freshness, which can create a pleasant and inviting atmosphere in a store.

Question 13

Fit refers to how appropriate the elements of an environment are for a given environment.

Accepted Answer

Fit is defined as the degree to which the elements of an environment are well-suited or appropriate for a given environment.

Question 14

Consumers with a high capacity to self-regulate their behavior are referred to as state-oriented.

Accepted Answer

Consumers with a high capacity to self-regulate their behavior are sometimes referred to as action-oriented.

Question 15

Consumers with a low capacity to self-regulate are referred to as action-oriented.

Accepted Answer

Consumers with a low capacity to self-regulate are referred to as state-oriented.

Question 16

Congruity refers to how consistent the elements of an environment are with each other.

Accepted Answer

Congruity refers to the consistency and harmony among the elements of an environment, indicating that they fit together smoothly and logically, rather than being disjointed or conflicting.

Question 17

Consumers with attention deficit disorder typically have high degrees of impulsivity which makes them more prone to impulsive acts.

Accepted Answer

Individuals with attention deficit disorder often struggle with impulsivity, which can lead to impulsive behavior such as making quick purchases or taking risks without fully considering the consequences.

Question 18

Retailers specializing in things like a wide selection of goods,low prices,guarantees,and knowledgeable employees facilitate the task of shopping.This type of positioning emphasizes the functional quality of a retail store.

Accepted Answer

This statement is true as it describes the features or qualities a retailer can offer to make the shopping experience easier and more efficient for customers.

Question 19

Hedonic shopping value represents the worth obtained because some shopping task or job is completed successfully.

Accepted Answer

Utilitarian shopping value represents the worth obtained because some shopping task or job is completed successfully.

Question 20

Consumer self-regulation refers to the tendency for consumers to inhibit outside,or situational,influences from interfering with shopping intentions.

Accepted Answer

Consumer self-regulation refers to consumers' ability to resist external influences and stay true to their shopping intentions, which means inhibiting situational factors from interfering with their purchase decisions. Therefore, the statement is true.

Quiz 11: Consumers in Situations