When firms target several market segments with a different offering for each segment it is using which targeting strategy?
A) differentiated
B) mass marketing
C) undifferentiated
D) concentrated
E) micromarketing

Question

Quizplus · Accepted Answer

When firms target multiple market segments with different products or services for each segment, it is known as a differentiated targeting strategy. This approach recognizes that different segments have different needs and preferences and require specific marketing efforts to address them effectively. By offering tailored products or services to each segment, firms can meet the specific demands of each group and achieve higher levels of customer satisfaction and loyalty. This strategy can also help firms differentiate themselves from competitors and foster a stronger market position.

When Firms Target Several Market Segments with a Different Offering