Paul is considering psychographics as a way to segment the market for his small travel agency.This approach to segmentation offers him an advantage because
A) it is based on underlying reasons why people make choices.
B) it is easier to use than demographics.
C) the travel business doesn't respond well to other approaches to segmentation.
D) psychographics is the preferred method for service businesses.
E) psychographic segmentation is the least expensive method.

Question

Quizplus · Accepted Answer

Psychographics allows for deeper insights into consumer behavior and decision-making based on their values, attitudes, and personalities. This can lead to more effective targeting and personalized marketing messages, ultimately increasing Paul's chances of success in the travel market.

Paul Is Considering Psychographics as a Way to Segment the Market