Sales representatives deciding how to allocate their scarce time among prospects and customers is known as:

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The process of determining which prospects and customers to focus on is known as target marketing. This involves analyzing customer and prospect data to identify high-potential individuals or organizations and then allocating sales resources accordingly. Prospecting involves seeking out new potential customers, selling is the act of persuading customers to make a purchase, and servicing involves maintaining and supporting existing customers. While all of these activities are important for sales representatives, allocating time among prospects and customers is primarily a targeting activity.

Sales Representatives Deciding How to Allocate Their Scarce Time Among