Which of the following is NOT a desirable quality for a brand name?
A) It should be distinctive.
B) It should be easy to pronounce.
C) It should not translate easily into foreign languages.
D) It should be extendable.
Correct Answer:
Verified
Q23: The detachment phase occurs when a customer
Q24: Those services or goods that must be
Q25: Brand equity is a function of brand
Q26: A brand name derives its value from
Q27: The stage in a product life cycle
Q29: Removing a product after existing stock has
Q30: In one study, researchers found that about
Q31: Phase-out is the ideal way of removing
Q32: A product image is a detailed version
Q33: Facilitating products are those services or goods
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