Brand equity is a function of brand loyalty, name awareness and other factors.

Name: Brand equity is a function of brand loyalty, name awareness and other factors.
Brand: Quizplus
Rating: 4.8 (58 reviews)

Question

Quizplus · Accepted Answer

Brand equity refers to the value a brand adds to a product or service. It is influenced by factors such as customer loyalty towards the brand, familiarity with the brand name and logo, brand reputation, and perceived quality. Therefore, brand equity is indeed a function of brand loyalty, name awareness, and other factors.

Brand Equity Is a Function of Brand Loyalty, Name Awareness