A brand name derives its value from customer perceptions.

Name: A brand name derives its value from customer perceptions.
Brand: Quizplus
Rating: 4.9 (51 reviews)

Question

Quizplus · Accepted Answer

A brand name's value is built on the perceptions and associations that customers have with it. These perceptions may include the brand's quality, reliability, reputation, image, and the emotional connection customers have with it. Therefore, a brand's value is directly linked to how customers perceive it.

A Brand Name Derives Its Value from Customer Perceptions