Aromas Pte Ltd introduced a new line of shower gels.To analyze consumer reaction,the company interviewed people who bought them.When Sarah was asked why she had chosen the new shower gel,she said she bought it because a friend recommended it.Sarah is at which level of the brand dynamics pyramid?
A)presence
B)bonding
C)relevance
D)performance
E)advantage

Question

Quizplus · Accepted Answer

Sarah's choice was influenced by a friend's recommendation, indicating she is aware of the brand's presence but has not yet formed a deeper connection or preference based on personal experience.

Aromas Pte Ltd Introduced a New Line of Shower Gels