With respect to the "six brand building blocks," ________ focus on customers' own personal opinions and evaluations.
A)brand salience
B)brand performance
C)brand imagery
D)brand judgment
E)brand resonance

Question

Quizplus · Accepted Answer

Brand judgment focuses on customers' own personal opinions and evaluations. Brand salience refers to how easily customers recognize and recall the brand, brand performance relates to how well the product or service meets customers' functional needs, brand imagery includes the brand's values, personality, and other intangible associations, and brand resonance refers to the level of loyalty and attachment customers have towards the brand.

With Respect to the "Six Brand Building Blocks," ________ Focus