A well-chosen celebrity can draw attention to a product or brand.The choice of the celebrity is critical.The celebrity should have high recognition,high positive affect,and high ________ to the product.
A) interest
B) attachment
C) relevancy
D) appropriateness
E) fit
Correct Answer:
Verified
Q33: Nonpersonal channels are communications directed to more
Q34: Messages delivered by attractive or popular sources
Q35: Communicators use positive emotional appeals to attract
Q36: Mass communications affect personal attitudes and behavior
Q37: _ channels consists of neighbors,friends,family members,and associates
Q39: A(n)_ appeal elaborates on a non-product-related benefit
Q40: Most of the recent growth of nonpersonal
Q41: Companies must consider several factors in developing
Q42: _ is/are the most effective tool at
Q43: Many companies set promotion expenditures at a
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