A value network includes a firm's suppliers and its suppliers' suppliers,and its immediate customers and their end ________.
A) retailers
B) marketers
C) shoppers
D) customers
E) procedures
Correct Answer:
Verified
Q9: One of the chief roles of marketing
Q10: Intermediaries who buy,take title to,and resell the
Q11: A supply chain view of a firm
Q12: A _ channel consists of a manufacturer
Q13: In designing the marketing channel,the marketer must
Q15: A marketing channel overcomes the time,place,and _
Q16: Companies that search for customers and may
Q17: Today customers expect channel integration to work
Q18: Physical functions,title functions,and promotional functions are example
Q19: A _ strategy involves the manufacturer using
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