Marketers use the metric of ________ to understand where web traffic is coming from and which marketing investments are generating enough interest in users to get them to follow a link to a product webpage.
A)clickthrough rate
B)conversion rate
C)bounce rate
D)sentiment analysis
E)market share

Question

Quizplus · Accepted Answer

Clickthrough rate measures the percentage of people who click on a link to a product webpage after being exposed to a marketing campaign. By analyzing clickthrough rates, marketers can understand which tactics are generating the most interest and adjust their strategies accordingly.

Marketers Use the Metric of ________ to Understand Where Web