One of the implications of the service-dominant logic for marketing philosophy is that:
A)to practice marketing well in today's environment requires access to more and better information than in the past.
B)third world countries specializing in services will have an advantage in the marketplace in upcoming years.
C)more firms should try to create short-term customer relationships to quickly increase profitability.
D)less information will be required for decision makers in the future.
E)because of social media,less collaboration with customers is required for decision making.

Question

Quizplus · Accepted Answer

The service-dominant logic highlights the importance of knowledge and information exchange between firms and customers. Therefore, to practice marketing well in today's environment requires access to more and better information than in the past.

One of the Implications of the Service-Dominant Logic for Marketing