Which of the following statements best reflects the purpose of marketing research?
A) to provide consumers with information they need to evaluate products and services at a profit
B) to provide information that improves profitability
C) to link external environments to the firm
D) to link target markets to specific decision makers at all levels within firms
E) to link the consumer to the marketer by providing information that can be used in making marketing decisions
Correct Answer:
Verified
Q4: Companies which successfully minimize product and service
Q5: One of the implications of the service-dominant
Q6: The key reason that the marketing concept
Q7: Which of the following marketing information system
Q8: Based on the AMA's definition of marketing
Q10: A marketing strategy consists of selecting a
Q11: Marketing research conducted on the popular TV
Q12: In order to develop the "right strategy"
Q13: The information system that gathers information generated
Q14: Which of the following is the best
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