A marketing strategy consists of selecting a segment of the market as the company's target market and designing the proper:
A)products for that target market.
B)"mix" of product/service,price,promotion,and distribution for that market.
C)promotion for that target market.
D)incentives to allow a large percentage of the target market to purchase goods and services from the company.
E)definition of the marketing "mission statement".

Question

Quizplus · Accepted Answer

A marketing strategy involves selecting a target market and designing the marketing mix (product, price, promotion, and distribution) for that market. Option B is the only choice that mentions the marketing mix, making it the best answer.

A Marketing Strategy Consists of Selecting a Segment of the Market