The key reason that the marketing concept has been recognized as the "right philosophy" is that it:
A)is well established in marketing literature.
B)has been recommended by successful marketing executives.
C)always focuses on the consumer.
D)does not rely on high-pressure selling.
E)recognizes that profits are a result of sales volume.

Question

Quizplus · Accepted Answer

The marketing concept always focuses on the consumer. This means that companies must understand consumer needs and preferences in order to create products and services that meet those needs. By focusing on the consumer, companies are more likely to develop products that are successful in the market, which in turn leads to higher profits. The marketing concept is considered the "right philosophy" because it places the consumer at the center of all marketing efforts, which ultimately leads to success in the marketplace.

The Key Reason That the Marketing Concept Has Been Recognized