The concept of designing marketing communications programs that coordinate all promotional activities-advertising,personal selling,sales promotion,public relations,and direct marketing-to provide a consistent message across all audiences is referred to as __________.

Question

Quizplus · Accepted Answer

The concept described is known as integrated marketing communications (IMC). IMC involves coordinating and integrating various communication channels and tools to provide a consistent message and a seamless customer experience. The other options (media mix, marketing matrix, promotional blend, and MBO) do not accurately describe this specific concept.

The Concept of Designing Marketing Communications Programs That Coordinate All