According to recent research,_________ consumers are most likely to respond to mobile marketing programs.

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Generation Y, also known as millennials, are the demographic born between the early 1980s and mid-1990s, who have grown up using mobile devices and smartphones as integral parts of their lives. They are more fluent in and comfortable with technology than the previous generations, making them more likely to respond to mobile marketing programs.

According to Recent Research,_________ Consumers Are Most Likely to Respond