Product differentiation refers to
A)a good,service,or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs.
B)the unique combination of product benefits received by targeted buyers.
C)those characteristics of a product that make it superior to competitive substitutes.
D)a marketing strategy that involves a firm using different marketing mix activities to help consumers perceive the product as being different and better than competing products.
E)the legal requirement that requires a specified degree of distinction between products to ensure an organization's intellectual property rights.

Question

Quizplus · Accepted Answer

Product differentiation refers to the marketing strategy employed by companies to make their products stand out from competing products by leveraging unique marketing mix activities, such as branding, packaging, pricing, and promotions. This strategy is aimed at helping customers perceive the product as being superior or different from competing products.

Product Differentiation Refers to