When Procter & Gamble introduced Crest toothpaste,the first fluoride toothpaste,it was intended for use by children and was therefore given a child-appealing bubblegum flavor.Sometime later,the same basic formula was given a fresh,minty flavor to appeal to adults.What marketing strategy did P&G use in this example?
A)product segmentation
B)market expansion
C)product differentiation
D)usage segmentation
E)psychographic segmentation

Question

Quizplus · Accepted Answer

P&G used product differentiation strategy by introducing two different flavors of the same basic formula for different target audiences (children and adults).

When Procter & Gamble Introduced Crest Toothpaste,the First Fluoride Toothpaste,it