If Ben & Jerry's sold a line of new "Occupy Ben & Jerry's" T-shirts targeted to college students in the U.S.,it would be using a __________ strategy.
A)product development
B)market development
C)market penetration
D)diversification
E)market saturation

Question

Quizplus · Accepted Answer

The strategy involves introducing a new product (T-shirts) to an existing market (college students), which aligns with product development.

If Ben & Jerry's Sold a Line of New "Occupy