Which of the following stages in the new-product development would a firm engage itself in immediately after the completion of concept testing?
A) idea screening
B) marketing strategy development
C) business analysis
D) product development
E) idea generation

Question

Quizplus · Accepted Answer

After concept testing, the next stage is marketing strategy development, where the firm outlines the target market, planned product positioning, sales, market share, and profit goals for the first few years.

Which of the Following Stages in the New-Product Development Would