The marketing department of a reputed firm wants to improve strategic decision making, track the actions of other players in the market, and provide early warning of opportunities and threats. Which of the following would help the firm achieve its objectives?
A) ethnographic research
B) blindspots analysis
C) data warehousing
D) competitive marketing intelligence
E) customer relationship management

Question

Quizplus · Accepted Answer

Competitive marketing intelligence involves gathering and analyzing information about competitors, which would help in improving strategic decision making and tracking the actions of other players in the market. This would also provide early warning of opportunities and threats. Ethnographic research is a method of gathering qualitative data about consumer behavior, while blindspots analysis helps identify areas of weakness or oversight in decision making. Data warehousing is a technology for storing large amounts of data, and customer relationship management is a strategy for managing interactions with customers. While these options may provide some benefits to the marketing department, they are not as directly related to the stated objectives as competitive marketing intelligence.

The Marketing Department of a Reputed Firm Wants to Improve