Gilron Holidays runs a premium membership club that caters to customers whose annual salary exceeds $100,000. Members of this club are offered seasonal discounts on select luxury hotels in select cities worldwide. Gilron Holidays most likely follows a(n) ________ segmentation approach.
A) gender
B) income
C) occasion
D) benefit
E) geographic
Correct Answer:
Verified
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Q4: The customer-driven marketing strategy involves four steps:
Q7: _ consists of evaluating each market segment's
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Q15: _ involves dividing a market into smaller
Q18: _ calls for dividing the market into
Q19: What is differentiation?
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Q35: _ segmentation has long been used in
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