A cell phone manufacturer uses a famous pop singer to advertise its product to teenagers. The company is relying on the _____ route to persuasion.

Question

Quizplus · Accepted Answer

The peripheral route to persuasion is characterized by using superficial cues or attractive images to influence people's attitudes, emotions, and behaviors. In this case, the cell phone manufacturer is relying on the pop singer's popularity and appeal to influence teenagers to buy their product. This is a classic example of peripheral route persuasion, as the advertisement is not providing any rational or logical arguments for the product's quality or features.

A Cell Phone Manufacturer Uses a Famous Pop Singer to Advertise