Jeremy is interested in buying 10 cars for his company. He likes a particular car a salesperson is showing him but expresses concern about the fact that the car's engine isn't as powerful as others he was considering. Which of the following best illustrates the salesperson's use of the translation method to handle Jeremy's concern?
A) Yes, the engine is less powerful, but the car comes with several other options you said you wanted.
B) Because the engine is less powerful it is more fuel efficient, and that means your company will save money.
C) You're mistaken; the engine has the same amount of power as the others you were considering.
D) Why do you want an engine that has more power?
E) None of the above illustrates the boomerang method.

Question

Quizplus · Accepted Answer

The salesperson is addressing Jeremy's concern about engine power by highlighting a positive aspect of the car, which is fuel efficiency. This is an example of the translation method, where the salesperson takes the customer's concern and translates it into a positive aspect of the product.

Jeremy Is Interested in Buying 10 Cars for His Company