Zoltan is trying to decide where to go on his lunch break.He remembers that yesterday three of his coworkers whom he especially admires went to a Thai food restaurant.Research suggests he will likely go to the Thai restaurant because of:

Question

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Zoltan is likely influenced by social proof, where he sees his coworkers going to a Thai restaurant and assumes it must be a good choice. Normative influence (A) would involve pressure to conform to societal norms, which is not present in this situation. The norm for social commitment (B) would involve feeling obligated to follow through on a commitment made to others, which also does not apply. Reciprocity (C) would involve feeling indebted to someone who has given us something, which is not relevant to this situation.

Zoltan Is Trying to Decide Where to Go on His