The organization of a company's sales force is most heavily influenced by:
A)the sales manager
B)the marketing department
C)the goals of the entire organization
D)the metrics set by the sales department
E)the price customers are willing to pay for the product

Question

Quizplus · Accepted Answer

The organization of a company's sales force should be heavily influenced by the goals of the entire organization. The sales force exists to help achieve the overall goals of the company, such as increasing revenue or market share. The marketing department, sales manager, and sales metrics may all play a role, but ultimately the alignment of the sales force with the organization's goals is the most important factor. The price customers are willing to pay for the product is also relevant, but it is more of an external influence than an internal organizational one.

The Organization of a Company's Sales Force Is Most Heavily