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In Which of the Following Situations Would Generalist Salespeople Make

Question 3

Multiple Choice

In which of the following situations would generalist salespeople make more sense than specialist salespeople?


A) A company only has one product and the customers use it in disparate ways.
B) A company has a small product line that is used the same way by all customers.
C) A company has a large list of offerings and the customers have specific but differing needs.
D) A company has a small product line and the customers are divided into three discrete user groups.
E) A company has a large list of specialized products and two distinct user groups of customers.

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