Companies use rules-based campaigns to:
A)create a results-based system of when to communicate in which way with customers
B)create a process that ensures that each sales opportunity results in a sale
C)create a system that can be performed by computers instead of salespeople
D)search their own data for methods of closing difficult sales
E)search competitors' data for information to make their own processes better

Question

Quizplus · Accepted Answer

Rules-based campaigns are designed to create a results-based system of when to communicate in which way with customers. This includes setting up triggers, such as specific actions or behaviors, that will prompt a certain type of communication or offer to be sent to the customer. The goal is to optimize communication with customers in a way that leads to desired results, such as increased sales or customer retention.

Companies Use Rules-Based Campaigns To