Moving from a transactional model of sales to an integrative model of sales requires a move from:

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Moving from a transactional model to an integrative model requires a shift from a win-lose mentality to a win-win mentality. In a transactional model, the focus is solely on completing the sale and getting the customer to buy. In an integrative model, the focus is on building a relationship with the customer and finding solutions that meet both the customer's and the seller's needs. This requires a shift in mindset towards collaboration and mutual benefit, rather than competition.

Moving from a Transactional Model of Sales to an Integrative